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A foresight session on the development of an international tourism product was held in Murmansk
A foresight session on developing an international tourism product for the Murmansk Region, organized by the ANO "Center of Competence in Tourism and Hospitality", was held in the regional center.
Following a week-long training for specialists in the region's tourism industry, the Murmansk Region team members began developing a tourism product in the context of active, ecological, automobile and business tourism, focused on the markets of China, Taiwan, Thailand and Iran, in a brainstorming format.
The Kola Arctic traditionally attracts tourists, including foreign ones, due to its logistical accessibility, the opportunity to see the northern lights, unique excursions and Arctic landscapes. Leading Russian and foreign experts from the ANO "Center of Competence in Tourism and Hospitality" spoke about how to ensure a stable international tourist flow, how to work with foreign guests with different cultures and mentalities.
"The event turned out to be extremely productive: we heard many interesting ideas, different points of view, and, most importantly, three teams developed three separate tourism products in just three hours, aimed at different international markets. I believe that it is extremely important for the tourism industry of the Murmansk Region to hold such intensive and effective events regularly. We will be able to directly apply the ideas and concepts for presenting tours and tourism products received at the session in our work with the specified markets. Of particular interest was the information about local characteristics and preferences of tourists from different countries, which must be taken into account when adapting tourism products to the interests of different ethnic groups," said Viktor Kutuzov, a foresight participant and CEO of the tour operator company Kutuzov-na-Murmane.
Particularly valuable was the participation of international experts who shared their experience and vision of trends in the target markets.
"I am confident that the ideas and concepts we have developed will allow us to create a popular and competitive tourism product that will attract new tourists to the Murmansk Region," said Marina Morozova, General Director of the ANO "Tourism and Hospitality Competence Center."
The event also saw the signing of a cooperation agreement between the ANO "Tourism and Hospitality Competence Center" and the ANO "Tourism Information Center of the Murmansk Region," which was an important step in establishing long-term cooperation and sharing experience to develop the regional tourism industry.
/ Tourism Committee of the Murmansk Region /
Russian National Pavilions Abroad
The Murmansk Region Export Support Center informs exporters about the possibility of promoting goods through Russian national pavilions under the “Made in Russia” brand.
The pavilions were created to demonstrate products to foreign buyers, for tasting, as well as for organizing negotiations and concluding contracts with potential distributors in order to increase export supplies.
Countries where pavilions are located: China, Vietnam, UAE, Egypt, Saudi Arabia, Turkey.
The pavilions are designed to give exporters the opportunity to :
- Present their products to foreign buyers.
- Find new partners and distributors.
- Increase export volumes.
Advantages of placing products in pavilions :
- Free product placement – the exporter does not pay for displaying goods in pavilions.
- Ready-made demonstration areas – no need to independently organize exhibition space.
- Promotion of products under the national brand “Made in Russia”.
- Organization of business meetings with foreign buyers.
The application review period is 23 working days; participation is free of charge.
Please note that the application can be submitted by sending a letter to the email address: This email address is being protected from spambots. You need JavaScript enabled to view it.
More detailed information is available at the link.
If you have any questions, please contact the specialists of the regional Export Support Center by phone: +7(8152)56-79-97 or by e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
The Murmansk Region Export Support Center provides services to small and medium-sized businesses to enter exports and expand the geography of supplies with the assistance of the regional Ministry of Arctic Development and Economy.